Post-SMCLondon08 feedback survey

This Saturday was a hugely fun day for all of us who took part in SocialMediaCamp London! As the main organiser of the event, I am unspeakably proud of the participation levels from attendees, the amount of support from everyone and already am looking forward to the next event.

If you’ve attended, please take a moment to give your feedback on the best bits, the worst bits and what you’d like to see next time around.

Fill in the survey here

Thanks again to everyone who partcipated, and see you at the next event in town!


How to write awesome Headlines (So People read your Stuff) by Tom Whitwell [Times Online]

Tom Whitwell who is the Assistant Editor of Online at The Times starts the session by giving us a wizz through print headlines over time. Despite print having been around for a long time, it wasn’t until 1966 that you could actually see headlines on the front page of the daily papers. Before that they would have been badly places and tiny. The headlines were still in a bad state in 1983 and although they were attempting to be funny, they didn’t convey anything.

Then, suddenly, with the birth of the internet headlines became more important as everything depends on the it. Headlines were separated from stories and hence their importance as without a good headline people won’t click through to read.

With headlines as a serious business, the internet meant that we can find out what is really working (with newspapers we don’t know who’s reading which articles). The writer has to write what will get the reader stop and read while ‘page scanning’.

On the web, we know: The difference between good headlines and bad…

A good headline is: Subtle; it’s working out what the story is, what your reader will respond to, and how to squeeze all the goodness into 68 characters.

Conciseness, to the point=specifics can contribute to a good headline and it should answer why the reader should read that story and not another.


Don’t try to be clever or funny

Play to your niche and don’t over simply or patronise in the headline.

Remember: Print and internet headlines require a different style…some just work in print and others just on the internet.

Right headline will also contribute to people finding it on the net (like SEO).

Quick wins:

Lists=force you to do research and explain your points properly

Quotes= Often the most interesting bit in the story

Numbers= Often the most interesting bit in the story

Names=Most likely who the story is about.


If story is interesting, tell it in the headline.

Write the headlines first. Really and ALWAYS.

If you think you have a great story, but can’t explain it in the headline=crap story. So work at it and do the research to back up. Don’t publish until you have a killer headline. If you get stuck a great trick is to read someone else the story and how they react will tell you what the headline should be.

And there Tom’s insightful presentation finishes with: ‘I’m done. Sorry for ranting.’

How to present to big scary companies presented by Terence Eden [Vodafone]

To present to big scary companies, Terence advises us that we need the elevator pitch - ‘the what is in it for me?’ (A bit like previous session on headlines perhaps…)

Never take a rejection personally…it’s business and it might just not be a good fit.

A call might not get through if you don’t know them well yet-so send an e-mail and remember to check the grammar and spelling..learn who you are pitching to and gear it to this.

So how do you find out who the right people to contact are? Check through Google or LinkedIn. Remember that the approach can be annoying, but more acceptable and they might always be able to refer you to the right place. Remember who you can pitch to and who NOT (e.g. CEO of company) and send the elevator pitch in an e-mail.

Be flexible on dates for meetings if pitching, as they are doing you a favour by being available for you to pitch.

Arrive 5 minutes earlier…BUT not earlier…in case of running late-call ahead and let them know.

2 most important parts when presenting: brain and mouth - you need to know your material off hand

Tongue twisters before presentation for the later smooth talk presentation..

Who to send to a presentation: Send the right person (find out who you will be meeting and decide who to send depending on this)

How many people to send to a meeting: No more than 3.

Chat and flirt before the meeting…friendly interaction (culturally related when appropriate)

(In middle east totally fine to walk in and out during a meeting.)

Video is a good presentation tool, but anyone could have made it…make it engaging and have print outs as take away notes for the person you are presenting to.

Handy to have something in one’s hand..make sure that it will copy well in black and white or ensure colour prints out well.. Can give both print and e-mail version. Make it as easy as possible for the person you are pitching to. The person you are pitching to might not understand the tech speak - so make sure that you can explain what you know to those who don’t. Don’t assume anything.

If they have a question, then it is because they want to know right then - so answer it. NEVER argue a question.

Follow ups: Take an action to follow up with an e-mail or something say 1 week later as a reminder. Free stuff ok to a limit.

The product should be stand out by itself so shouldn’t need a bribe to sell it.

Rehearse and follow up..(in a professional way)


How to use LinkedIn to get a better job presented by Julius Solaris

Julius Solaris ( gives us the in and outs of LinkedIn and how it can help to get us a better job.

What is LinkedIn? It is the professional online network which comes with a wide range of functions and benefits.

1. If you have a profile COMPLETE IT while considering what makes an effective profile and whether your existing profile requires a makeover.

2. Recommendations: Increase your number of recommendations as this is going to add to your status in the LinkedIn community. This can be from anyone you have worked with or for. And offer others your recommendation. These should be quality specific, relevant and related to the work that has been done.

3. Use a good picture, make a good headline and join a group (relevant to your area).

4. Use the toplinked/Lion tag – (means the person will network with everyone) You want to connect with people who are open to connect. Most recruiters are on Toplinked.

5. The more contacts the better. Get LinkedIn or be left out.

6. Ask for introductions. think about how to create and respond to Introductions.

7. Use the Questions and Answers facility– to up your reputation and expertise for yourself. Become an expert.

8. Bring your network live – Attend Linkedin Meetups to nurture your relationships.

Q & A

Q: Does recommending each other make the recommendation loose value?

A: It’s possible to choose whether show recommendations or not, but no it doesn’t.

Further information from Julius:

Put Twitter network onto Linkedin and use it to nurture relationships….be proactive..

Ask questions that you want to get answers for or that you think others might want the answer for and you can even use that for your job… it can save money for not using Consultants..

Measuring Engagement of Social Media Websites in a Web 2.0 world by Peter O’Neil

The buzzwords: Social Media, Web 2.0, Measuring, Engagement

Where as engagement is the top buzzword - does it matter? How are people being involved with websites? The level of visitors satisfaction will translate in terms of loyalty and spreading it by word of mouth/internet to other people andengagement is an approximation of success or the likelihood to succeed.

Different ways of website interaction are: view pages; return visitors; making a purchase, submitting a form; downloaded a file; viewed a video; duration on site; viewed specific pages; registered.

There is not one size which fits all. We have to look at different metrics to analyze the success of a website and these will depend on the objectives of the website.

Which interactions are important?

-Ones which gets the visitor to spend more.

Ways of doing this can be by making the website more inspiring; offering a newsletter; tips, offering downloadable tools.

-Providing an online experience which can generate revenue through sponsorhip/product placement.

The popularity of the site/show vs ROI for sponsorship. Important to find the right balance as too much product placement or fakeness will push viewers away.

How to measure engagement?

Curent discussions in the Web Analytics world talk about whether to use one metrics or multiple ones? Which ones do you look at? How to capture the data? How does on use the metrics as a basis for decisions?

What are the steps to follow?

-Define your business objectives.

-Define which actions on site can lead to achieving these objectives.

-Ensure these actions are tagged.

-Track performance of actions over time.

-Track correlation between product features/traffic sources and engagement.

This becomes more complicated with social media websites as they have more ways in which to interact.

At the end of the presentation, Peter finishes off by predicting that measurement of engagement is to become more important in justifying expenditure (ROI/accountability).

Live streams of the event

We’ll update this list throughout the day, but here are some of the streamed videos of today’s panels:

Following tweets using #smclondon08

Tip to those who want to see what’s being said on Twitter about SocialMediaCamp London, the Twitter Search (formerly Summize) will give a good idea of what’s going on in the different sessions!

Twitter Search for #smclondon08

Only two days til SocialMediaCamp London

Much excitement in preparation for the event, so all we have the time to post is the newsletter that was just sent to all the attendees! Hope to see everyone on Saturday.

“Hi all,

Excited yet about SocialMediaCamp London this Saturday at Wallacespace St Pancras? Here are the last few bits of information in preparation for the event. Print this and you’ll have all the details to get you there.

On Saturday morning, please arrive around 9am to pick up your badge (and decorate it), join us downstairs to grab some breakfast & coffee (yes, we have breakfast for you!) and add your session topic to the board. We start with opening remarks at 10am. After a few sessions, we’ll be providing lunch, and finally, once we’re exhausted from a full day, we’ll be able to relax with a few drinks at 5:30pm.

You’ll have received an invitation* to Backnetwork (, where you can exchange messages with the other attendees and show off any Flickr images or blog posts tagged with “smclondon08″.

For those who want to present with slides, we’ll have a number of laptops & projectors, so bring your presentation materials, however low or high tech. If you’re a Mac user, we recommend bringing an adaptor for the projector, even though we’ll have a few around the venue. You can bring your presentation on a USB stick if you don’t fancy lugging your laptop around, or you can freestyle your presentation without media support!

The useful details:
When: Saturday 4th October, from 9am, sessions start at 10am
(Note that the event is not overnight and ends at around 7pm)
Schedule of the day:

Where: Wallacespace St Pancras, 22 Duke’s Road, WC1H 9PN
(Note: no longer the Covent Garden venue! We’re using the larger St Pancras location.)
5 minutes walk from King’s Cross Station, heading West on Euston Road, turn the corner at the purple Premier Inn. You’ll see a yellow building and a blue door (
Here’s the map:
Phone number: +44 (0)20 7395 1265

Ready? See you Saturday!


[* Backnetwork invitation: If you've not received one, let us know and we'll send you one!]

Thanks to our sponsors:
The Times Online, The London Paper, The Sun
Sky Broadcasting
Freshview/Campaign Monitor
Porter Novelli”